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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

London-based Northern Commerce, Digital Echidna Both on Canadian Business’ Growth Lists

LONDON, ON -- Oct. 15, 2020 -- In their final year as independent companies before an already-announced merger, top London technology firms Northern…
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Echidna Blog

The Early Days of Islandora - Part One of An Interview with Founder Mark Leggott

Islandora is an open-source software framework designed to help institutions, organizations, and their audiences collaborative manage and discover…
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Echidna Blog

On Facebook You Are What You Liked

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…
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Echidna Blog

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
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Echidna Blog

A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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Graphic showing Northern's logo above Project 3 and Freedom Marketing

Northern Acquires Freedom Marketing and Project 3 Consulting

Toronto, ON – March 4th, 2025 – Northern Commerce (“Northern”), a digital transformation consultancy, has completed the acquisitions of Freedom…
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Echidna Blog

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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Echidna Blog

Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Echidna Blog

The People in Your UX Neighbourhood

People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…
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