Is Wolfram|Alpha a Better Way to Search?
This week marks the launch of Wolfram|Alpha, which claims to be an intelligent search engine. Actually Wolfram|Alpha does not use the term "search…
2013 – The Year We Learned How to Connect
The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…
J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control
There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
What Makes a Great Newsletter?
We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Google Feels That News Publishers Don't Understand ...
A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…
Creating Brand Ambassadors ...
There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is…
Keeping Your Web Content Fancy
In the web development industry, the popularity of building websites on a CMS or content management system is continuously growing. The beauty of a…