As marketing campaigns attempt to reach new audiences, companies are turning to new media channels - such as online video. The success of YouTube has…

We are excited to welcome our new Manager of Business Development, Victor Harris, to the Echidna team. Victor joins us from the promotional industry…

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…

One of the great things about today’s world is that it’s smaller than ever. With just a few clicks of a mouse, or tapping an app, you can be connected…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…

Earlier today we hosted a judging panel for the London Chamber of Commerce’s Business Achievement Awards. We’re absolutely thrilled to be a finalist…

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and…

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in…