Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…