Are You There, Blog? It’s Me, Corporate
Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…
Let’s Talk About an Ongoing Commitment to Mental Health, Wellness
Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
An Open, Honest Talk About Procurement Improvements
Yesterday, Digital Echidna won a contract with the federal government as part of its Open By Default, open government campaign. We’re obviously…
Accessibility and the Charter - 35 Years Later are We Walking the Talk?
A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…
Let’s Talk About Sex, Baby
When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…
People Are Talking About My Business On Twitter - Now What?
Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it? Twitter is much more than a broadcast…
Do You Integrate Email with Your Blog?
Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Can We Talk? Planning the First Step Along the Path to Better
Take a look at the bottom right corner of this blog post. See it? That Echidna-red “speech bubble”? Go ahead… click on it. I’ll wait! That’s right. A…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…