Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Over the years, I've had the pleasure of attending a number of events. Some, I've been just an attendee, soaking up the information as it's presented…

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's…

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure…

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…

You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…

Are you wondering what it is like to work at Echidna? Maybe you are interested in joining our team or you know someone who would be a great fit…

Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…