An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

Content can be great. Context will always make it better. I've been in this game a while and one of the biggest questions that businesses, politicians…

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Blog Writing Mistakes. Unfortunately, the article broke…

It may be impossible to predict the future, but by understanding the fundamentals you can lay the ground work to succeed no matter what comes…

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following…

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The…

People of a certain vintage will remember the old Sesame Street song, “ The People in Your Neighbourhood.” Good ol’ Bob would sing about the helpful…