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From Leads to Conversions: Wharton’s Executive Education Website Redesign

Need to Know The Wharton School’s Executive Education website created barriers for corporate users customers trying to register teams for educational…
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The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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George Brown College, CMS Replatforming

Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
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The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
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Northern Commerce Funds New Digital Marketing Competition at Fanshawe College

For Immediate Release: LONDON, ON – February 13, 2020 — This month, Fanshawe College is launching the Northern Digital Marketing Challenge, an…
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Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…
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It’s the end of the line for Drupal 7. Are you ready?

In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
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The Future of Content Creation: Key Insights for Implementing AI Responsibly

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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