| Northern Commerce Inc.

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A weight balance with a light bulb on the left, and an AI chip on the right.

The Future of Content Creation: Key Insights for Implementing AI Responsibly

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…

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Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.

Live Shopping: Revolutionizing the eCommerce Experience

What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…

Woman on tablet representing online shopping surrounded by Accessibility icons.

The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…

How Your English Teachers Negatively Impacted Your Web Experience Today

There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…

Performance Branding: What It Is and How to Get it Right.

Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…