Google Analytics 4: What You Need to Know
What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…
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Migrating Your Clients to Drupal 10? Here's What You Need to Know
Need to Know Migration to Drupal 10 presents unique challenges, particularly for those currently using Drupal 7 Starting with an audit helps identify…
Scaling Content with Generative AI: The Processes That Make It Work
Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
It’s the end of the line for Drupal 7. Are you ready?
In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.