| Northern Commerce Inc.

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Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

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What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…

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The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.

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West Coast Kids Earns Google Premier Award

Northern partnered with West Coast Kids to create an authentic omnichannel shopping experience.

Digital Trends Spotlight: In-Person Return Centres

As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.

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Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy

Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.

Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…

Beyond First Purchase: Leveraging Customer Lifetime Value for Growth

Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…

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tentree, Performance Branding

Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.