| Northern Commerce Inc.

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Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…

Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader

Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…

What to expect from Drupal 10

With the release of Drupal 10, the Drupal community continues to advance its CMS, helping developers create powerful open-source websites and applications.

From Tail Wags to Texts: Homes Alive Pets’ SMS Success

Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.

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Boathouse Conversion Attribution

Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.

Commerce-led vision through uncertain markets.

Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…

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What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…

Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…