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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
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Solidify Your Digital Strategy for Q4 Performance

The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
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Beyond Disabilities: The Business Opportunities of Web Accessibility

If you could do something that would, almost immediately, expose your content, products, and/or services to more people, make it easier for people to…
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The Potential Cost to Business of Ignoring Accessibility

From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
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Live Shopping: Revolutionizing the eCommerce Experience

What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
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How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success

COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
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It’s the end of the line for Drupal 7. Are you ready?

In November 2023, Drupal 7 will reach its end-of-life (EOL) date, and organizations will need to migrate to the latest and greatest version of the platform.
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The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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Marketing Strategies for Retailers to Prepare Before Black Friday 2020

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
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