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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

    • Our Solutions
      • Performance Marketing
      • Experience & Content
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      • Data & Analytics
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Northern Commerce Brand

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
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What Are Explorations

10 Helpful GA4 Reports (And How to Use Them)

Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
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National Mattress, Deliverability with Klaviyo

Northern helped National Mattress make outstanding email performance and deliverability a dream come true.
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Image of inventory warehouse worker scanning packaging.

The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers

Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
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Commerce Readiness Assessment cover

Commerce-led vision through uncertain markets.

Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.
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VogueWigs, Luxury eCommerce

VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
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Person looking at Royal Distributing website on laptop

Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions

In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
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iOS 14 Updates and the Impact on Facebook Advertising

In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
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Email Workflows Every eCommerce Retailer Should Be Sending

You may have heard that email marketing is dying (or that it is already dead). That’s far from the truth—email marketing is still a powerful sales…
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The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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