| Northern Commerce Inc.

Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

AI First is a Hot Topic. AI Second is the Right Way.

Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…

Commerce-led vision through uncertain markets.

Northern partners with Acquia in this first in a series of articles that recommend where brands need to focus digital transformation as we exit the pandemic and enter new uncertain markets.

Digital trends spotlight. Email segmentation for BFCM.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…

Performance Branding: What It Is and How to Get it Right.

Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…

A gray backdrop with a woman on her laptop with red storefront graphics.

Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…

Let's Chat about Chatters' Hybrid Omnichannel Commerce

Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

The Power of Personalization and Marketing Automation

AI First is a Hot Topic. AI Second is the Right Way.

Commerce-led vision through uncertain markets.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Performance Branding: What It Is and How to Get it Right.

Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Let's Chat about Chatters' Hybrid Omnichannel Commerce

Let’s get started.

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