Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada
Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
National Mattress, Deliverability with Klaviyo
Northern helped National Mattress make outstanding email performance and deliverability a dream come true.
CN Tower, Taking Digital Transformation to New Heights
Northern led the development of an attractions-based website for the CN Tower using Drupal.
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Styling BFCM Success With Strategic Segmentation for Beauty by Imagination
Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.