Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
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Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
The Potential Cost to Business of Ignoring Accessibility
From conversion opportunities lost to negative impacts on your business’ reputation to the potential of fines, ignoring accessibility for your e…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel
Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.