The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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Northern's Strategic Partnership With Beringer Fuels Future Growth Plans
Toronto, ON – November 12, 2024 – Beringer Capital, a private equity firm specializing in the digital transformation, information and technology…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company
A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…
Turning Adobe’s Embedded AI into Real Marketing Performance
Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…