Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
How the City of Edmonton Elevated Its Digital Platform into a Robust Enterprise Publishing Solution
Northern partnered with the City of Edmonton to further integrate their Drupal web publishing platform with their Google Workspace enterprise content platform, using the Box content cloud to improve usability, syncing, asset management, and reporting.
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…