| Northern Commerce Inc.

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9 Quick Link Building Wins (And the Tools to Make it Happen)

Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…

An Intro to Keyword Tracking for SEO Rankings

For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…

A graphic of Google Analytics 4's newest lead reports and two red circles with analytics icons.

New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads

Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…

Canisius University Leverages All of Northern

Northern launched a new digital experience for Canisius University on Drupal 9.

Northern Commerce Achieves Klaviyo Master Elite Partner Status

Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…

Digital trends spotlight. Email segmentation for BFCM.

Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation

Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.

A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo

Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.

Email Growth Through Identity Resolution for Pulp & Press

Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.