Leslie Dan Faculty of Pharmacy, Digital Experience
Northern accurately represented LDFP online as a leader in its designated space through enhanced user-experience design and visual storytelling.
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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy
Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.