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Google Analytics 4: What You Need to Know

What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…

A graphical stream of AI agent to agent commerce.

What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…

An Intro to Keyword Tracking for SEO Rankings

For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…

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West Coast Kids Earns Google Premier Award

Northern partnered with West Coast Kids to create an authentic omnichannel shopping experience.

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The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

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The Future of Content Creation: Key Insights for Implementing AI Responsibly

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…

MK Rittenhouse, Digital Storefront and Targeted Ads

MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.

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Migrating Your Clients to Drupal 10? Here's What You Need to Know

Need to Know Migration to Drupal 10 presents unique challenges, particularly for those currently using Drupal 7 Starting with an audit helps identify…