| Northern Commerce Inc.

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How Chatters Boosted Its Organic Reach Using Local SEO

Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.

How the City of Edmonton Elevated Its Digital Platform into a Robust Enterprise Publishing Solution

Northern partnered with the City of Edmonton to further integrate their Drupal web publishing platform with their Google Workspace enterprise content platform, using the Box content cloud to improve usability, syncing, asset management, and reporting.

A desktop computer displaying the Semrush app with icons related to SEO and GEO.

Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…

Weighing the Pros and Cons of AI-Generated Content

It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…

9 Quick Link Building Wins (And the Tools to Make it Happen)

Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…

An Intro to Keyword Tracking for SEO Rankings

For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…

The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…