How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
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Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Stormtech, Expanding Markets
With a goal of expanding their current product offering to the retail market, Stormtech needed a strategy to help maximize their exposure to this new audience while also driving revenue at an efficient cost per purchase.
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
10 Helpful GA4 Reports (And How to Use Them)
Need to Know Google Analytics 4 Explorations offer a huge amount of customization options and opportunities for detailed insights They can be set up…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…