What is Google Analytics 4? The new age of analytics is upon us. Google Analytics 4 (GA4) is an analytics service that enables you to measure…

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…

At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…

Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…

In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…

Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…

With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…