Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Accessibility Policy
INTRODUCTION Northern Commerce Inc. (Northern) is committed to working towards full compliance with current standards of the Integrated Accessibility…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Email Growth Through Identity Resolution for Pulp & Press
Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.