Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader
Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…
Live Shopping: Revolutionizing the eCommerce Experience
What is Live Shopping? Live shopping has generated significant interest in the last year as the newest and latest trend in eCommerce. The integrated…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Northern Commerce Achieves Klaviyo Master Elite Partner Status
Northern Commerce, an integrated digital solutions agency for leading brands in North America, has achieved Master Elite Status with email and SMS…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…
Digital Trends Spotlight: Grow Black Friday Email Performance with Segmentation
Email deliverability best practices shift during Black Friday & Cyber Monday. Maximize conversions while retaining strong email performance this holiday season.
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…