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Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.

University of Toronto, School of Continuing Studies

A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.

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Turning Adobe’s Embedded AI into Real Marketing Performance

Author: Mark Kelley CEO, Northern The Adobe Experience Cloud product suite ships with powerful embedded AI capabilities that organizations can adopt…

Osage Nation, Drupal Upgrade

Both a cultural hub and government information platform, the new Osage Nation digital experience educates newcomers and supports its cultural heritage.

George Brown College, CMS Replatforming

Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…

A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…

Leslie Dan Faculty of Pharmacy, Digital Experience

Northern accurately represented LDFP online as a leader in its designated space through enhanced user-experience design and visual storytelling.

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Albany Law School, Multi-Site Digital Experience

Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.

City of London, an Essential Digital Experience

The City’s website is an essential public communication tool for Londoners and the world, offering online services and critical information regarding city programs and initiatives.

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…