| Northern Commerce Inc.

Students with Albany Law award winner badge

Albany Law School, Multi-Site Digital Experience

Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.

A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…

Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.

Northern’s Approach to Public Service Partnerships

Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…

A laptop with a generic SEO platform window.

The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour

With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…

How to Boost Video Engagement: A 10 Step Guide

The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…

Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success

The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…

Service design process for public sector organizations: user research, journey mapping, service blueprinting, co-creation, and outcome-driven delivery.

Why Service Design is Critical for Public Sector Organizations

Author Titus Ferguson Senior Account Manager Service design is the practice of making a service feel like one coherent experience — across teams…

9 Quick Link Building Wins (And the Tools to Make it Happen)

Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…

A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…