Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…

The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…

Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…

Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…

With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…

The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…

One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…