| Northern Commerce Inc.

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5 Key Takeaways from Our Loyalty Rewards Webinar

Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…

Transforming a Legacy: From Mailing Equipment Manufacturer to Global SaaS Shipping Leader

Guest Author: Greta Wilson Chief Marketing Officer, Pitney Bowes How Pitney Bowes is reinventing itself in the digital age by mastering client…

Two women shopping looking at a phone next to a storefront webpage.

Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed

Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…

The Case for Treating Your Students Like Customers in Higher Education

One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…

A desktop computer displaying the Semrush app with icons related to SEO and GEO.

Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…

eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…

A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Guest Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for…

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Canada Pooch Digging Up New Customers

Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.