Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future
Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…