Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
VogueWigs, Luxury eCommerce
VogueWigs enhanced its conversion rates and delivered frictionless eCommerce using Northern's custom Magento theme and third-party integrations.
Gongshow Gear Increased Conversion Rates by 24% with Loyalty
Gongshow’s customers vocally support the brand on social media, and Northern employed a loyalty program to extend this to further revenue growth.
Get Started With GA4: What Are Explorations?
Summary With Google planning to sunset Universal Analytics in July 2023, the move to Google Analytics 4 is imminent. Users may have noticed that GA4…