Explore, Validate, and Build Your New Advertising Channel Strategy for Q4 Success
The paid media landscape is changing, and now more than ever, it's essential to determine touchpoints consumers have with your brand to identify and…
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Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.