Shipping and Fulfillment Strategies for Black Friday 2020
Unprecedented times are an apt way to describe the 2020 experience of consumers and retailers alike. For the former, safety, accessibility, and…
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Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
How the City of Edmonton Elevated Its Digital Platform into a Robust Enterprise Publishing Solution
Northern partnered with the City of Edmonton to further integrate their Drupal web publishing platform with their Google Workspace enterprise content platform, using the Box content cloud to improve usability, syncing, asset management, and reporting.
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
Let's Chat about Chatters' Hybrid Omnichannel Commerce
Northern launched the new Chatters digital experience leveraging Adobe Commerce and an integration with LS Central (POS/ERP) to marry the brand's key revenue drivers - product sales and salon services.
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
How to Boost Video Engagement: A 10 Step Guide
The days of relying on large screens for video content are over. We’ve entered the age of the mobile video. Internet users are watching video via…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…