9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
University of Toronto, School of Continuing Studies
A trio of websites with a custom middleware solution prevented search engines from crawling and indexing the University’s programs.
Inside Two Higher Ed Website Rebuilds with Northern and Pantheon
SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
Northern Commerce Named Google Premier Partner Of The Year With Two Awards
LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…