What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
The Case for Treating Your Students Like Customers in Higher Education
One of the ideas that we face the greatest resistance to when working with higher education clients is understanding that students are customers. But…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
5 Key Takeaways from Our Loyalty Rewards Webinar
Our Community Manager, Chris Craigman, co-hosted a webinar with Elaine Sloboda from Smile.io to discuss the benefits of loyalty programs, and what to…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…