An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
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Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
How to Improve Your Search Ranking With E-A-T
Drive website traffic with these best practices.
How Digital Accessibility Impacts Organizations & The Future of Web Design
It is all-too-easy to get caught up in the design of digital media—beautiful websites, apps, and emails that frequently leave functionality and…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
Solidify Your Digital Strategy for Q4 Performance
The competitive eCommerce landscape is accelerating faster than traditional planning can accommodate. We recommend a more agile approach. As more…
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…