How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
Canisius University Leverages All of Northern
Northern launched a new digital experience for Canisius University on Drupal 9.
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
How Chatters Boosted Its Organic Reach Using Local SEO
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…