What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
How Northern Orchestrates AI Across Adobe Experience Cloud for Real Business Impact
For AI to create real value, it cannot sit on the sidelines as an experiment. It has to become part of the system behind the work. This is way easier…
DrupalCon North America 2021
What is DrupalCon North America? Celebrating the open-source Drupal content management system, DrupalCon North America is a highly anticipated annual…
The Future of Content Creation: Key Insights for Implementing AI Responsibly
AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
Northern Awarded Top Web Design and B2B Companies in Canada
London, ON — June 8, 2021 — Northern, an integrated digital solutions agency for leading brands in North America, is honoured to be included among…
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…