9 Quick Link Building Wins (And the Tools to Make it Happen)
Building your backlink profile is an important part of improving your website authority. And it’s that authority that’s going to help boost your…
iOS 14 Updates and the Impact on Facebook Advertising
In September 2020, Apple announced the iOS 14 update to the public. With improved user experience through personalized screen designs, app library…
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Northern Awarded Top Web Design and B2B Companies in Canada
London, ON — June 8, 2021 — Northern, an integrated digital solutions agency for leading brands in North America, is honoured to be included among…
Canisius University Leverages All of Northern
Northern launched a new digital experience for Canisius University on Drupal 9.
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
What Is Agentic Commerce and Why It Matters in 2026
Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
Using Facebook's Conversion API / Server-Side API for Web to Drive Conversions
In today’s digital commerce landscape, there are more customer touchpoints than ever before. Merchants need to take a deep dive into their funnels to…
Inside Two Higher Ed Website Rebuilds with Northern and Pantheon
SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…