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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Two women shopping looking at a phone next to a storefront webpage.

Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed

Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
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Blog Hero - Northern’s Approach to Public Service Partnerships

Northern’s Approach to Public Service Partnerships

Author Titus Ferguson Senior Account Manager Public service organizations are faced with a complex set of changes, challenges, and above all, an…
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A gray backdrop with a woman on her laptop with red storefront graphics.

Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech

Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
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A weight balance with a light bulb on the left, and an AI chip on the right.

The Future of Content Creation: Key Insights for Implementing AI Responsibly

AI is now deeply integrated into both our personal and professional lives, and the rate of adoption continues to grow, with 77% of marketing teams…
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Drawing of large laptop with people standing in front of it and an envelope on the screen

Why Are My Emails Going to Spam: A Guide to Staying in the Inbox

At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
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Team reviewing sticky notes and journey maps on a board during a strategy workshop

Change Management: The Often Overlooked Secret Ingredient

Author Christine Saunders Senior Account Director When we talk about launching a new website or implementing a major digital initiative, most people…
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Email on phone

Why Your Email Subscribers Are Unengaged (And How to Increase Email Engagement)

It’s a familiar story – Your emails are responsive, coded perfectly for every browser, and full of witty, enticing content… but your subscribers just…
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person working on laptop

University of British Columbia, Integrated Learning

The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Forest

2020 Year in Review

From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
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