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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Building a Future-Ready Analytics Foundation for a Global Fortune 500 Healthcare Company

A global pharmaceutical company with dozens of brand-specific websites needed analytics that could scale. Each site was built and managed by different teams, making consistent tracking difficult.
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Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
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Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
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Why does AI first keep failing?

AI First is a Hot Topic. AI Second is the Right Way.

Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…
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tentree, Performance Branding

Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.
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Forest

2020 Year in Review

From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
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Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
Read more

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