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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Students reading their textbooks.

Canisius University Leverages All of Northern

Northern launched a new digital experience for Canisius University on Drupal 9.
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The Five Ps in icon format and two college students looking at a laptop.

The Five Ps to Put Higher Ed Enrollment on a Pathway to Success

With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
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A laptop with a graphical website mockup a coding popup and an accessibility logo.

Facing WCAG 2.1 Compliance? Your Guide to Meeting Accessibility Standards

Author Jay Ménard Sometimes, when the future looks uncertain, it pays to look to the past for guidance. For many public sector institutions in the…
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A collage of images from events attended by Northern's Jay Ménard.

From AI to Accessibility: Reflections from the Higher Education Conference Circuit

Author Jay Ménard One of the great things about travel is the understanding that, while we may come from different backgrounds and have different…
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Mobile site layout rendered in a phone.

The ABCs of WCAG – Mapping Out an Accessible Future

For anyone who has been working in the digital accessibility field, sometimes it can feel like being lost in an alphanumeric soup! And for those of us…
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Focus groups.

Putting the Focus on Your End User

We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
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A small dog wearing Canada Pooch products to protect from the cold.

Canada Pooch Sniffs Up Black Friday and Cyber Monday Success

Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
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Tompkins Cortland x Northern

How Northern Became an Extension of the Team at Tompkins Cortland

Featured Guest: Steve Erwin UX/UI Web Lead, Tompkins Cortland Community College At DrupalCon earlier this year, we had a chance to chat with Steve…
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dog wearing a turtleneck sweater standing in front of a building

Canada Pooch Digging Up New Customers

Northern partnered with Canada Pooch to reach new customers and grow the brand through automatic placements on Facebook, and achieved outstanding results.
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Side-by-side comparison of two redesigned community college websites displaying updated layouts, student testimonials, and educational program pathways with icons representing security, education, and time management

Inside Two Higher Ed Website Rebuilds with Northern and Pantheon

SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
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