| Northern Commerce Inc.

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Rob Chappell speaking in front of a crowd at CX Café in Raleigh, NC.

Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future

Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…

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Boathouse Conversion Attribution

Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.

A graphical stream of AI agent to agent commerce.

What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…

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West Coast Kids Earns Google Premier Award

Northern partnered with West Coast Kids to create an authentic omnichannel shopping experience.

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…

A desktop computer displaying the Semrush app with icons related to SEO and GEO.

Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…

SMS Marketing: The Rising Star in Omnichannel Experiences

The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…

Tentree sweater model with lake background

tentree, Performance Branding

Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.

Northern Commerce Named Google Premier Partner Of The Year With Two Awards

LONDON, ON – October 21, 2021 - Northern Commerce, an integrated digital solutions agency for brands navigating digital transformation, has been…