| Northern Commerce Inc.

Rob Chappell speaking in front of a crowd at CX Café in Raleigh, NC.

Taming Fragmentation: How Red Hat Is Building a Unified Digital Experience Ready for an AI-Driven Future

Featured Guest: Rob Chappell Sr. Director of Digital UX, Red Hat Recently, in partnership with Adobe, we had the pleasure of hosting enterprise CX…

2020 Year in Review

From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…

eCommerce Statistics and Consumer Trends for Black Friday 2021

Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…

Canada Pooch, Surging Seasonal Success

Northern helped Canada Pooch grow its digital media mix consistently better each year.

How Northern Increased Leads 81% for Ivey Business School

Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.

Team planning strategy on a white board.

Customer Journey Mapping: Growth and Retention Strategy

You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…

A graphic of a man holding a credit card next to his laptop along side a screenshot of the Retail Insider article.

Northern Recognized by Retail Insider as a Top eCommerce Agency in Canada

Retail Insider, one of Canada’s leading retail industry publications, recently recognized Northern as one of the best eCommerce agencies in the…

The Power of Personalization and Marketing Automation

Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…

Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment

Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…

A desktop computer displaying the Semrush app with icons related to SEO and GEO.

Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy

Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…