Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…
The Inventory Crisis: How to Measure, Predict & Solve Inventory Issues for eCommerce Retailers
Supply challenges are creating bloated inventories and cash flow leaks - combine eCommerce analytics, AI, fulfillment and pricing strategies to gain a competitive advantage.
How Northern Increased Leads 81% for Ivey Business School
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
Digital Trends Spotlight: In-Person Return Centres
As inflation grows, retailers must adjust to mounting pressure on profit margins. The cost of product returns, in particular, is a sizeable concern.
Cineplex, Multi-Channel Media Campaign
Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint
Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
West Coast Kids Earns Google Premier Award
Northern partnered with West Coast Kids to create an authentic omnichannel shopping experience.
Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…