So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…

We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key…

Whether your current web CMS prevents you from delivering great experiences for your customers and a website renewal is in your future, or it's time…

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…

Remember that oh-so-ironic like you posted two years ago on Facebook? You may not, but Facebook Graph Search certainly will. As a result, will users…

Accessibility isn’t about making people fit into one world, but rather working together to ensure that all barriers are reduced enabling everyone to…

Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…