Accessibility Matters - Exploring the Hows and Whens of Alternative Text
The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a…
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Thriving or Merely Coping? When Good May Not Be Good
There can be a huge difference between a “Yes” and a “Yes.” Context is everything and when you’re reaching out to customers and users for feedback…
How Does it Make You Feel? Why Alt Text May Not Be Enough
The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
Using Text Messaging in your Lead Generation
Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate…
More than a Thousand Words: Using Pictures and Text to Effectively Tell Your Story
You’ve likely heard the saying, “a picture is worth a thousand words.” It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning…
J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control
There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Be Good at Bearing Bad News
It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
From Tail Wags to Texts: Homes Alive Pets’ SMS Success
Northern implemented a strategic SMS activation strategy for Homes Alive Pets during peak shopping season to maximize engagement and drive conversions by delivering timely, high-impact messaging that turned customer interest into measurable sales.
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…