When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…

Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…

What if there was a way to bring back people who visited your website but weren't converted? One advertising strategy makes this possible. It’s called…

I’m of a certain vintage, so I remember the ol’ “ you got your chocolate in my peanut butter” commercial. I was reminded of this the other day when I…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

Out of an abundance of caution and to support efforts being undertaken at the municipal, provincial, and federal levels of government, Digital Echidna…

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…

Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact…